VISIBLY GREATER SUCCESS THROUGH SMART PREPARATION

E-Mails and mobiles can replace a lot, but not personal contact with clients. It’s not for nothing that companies invest in conversational and communication training and marketing strategies. But still they know this isn’t enough. On-site, the employee’s expertise contributes quite significantly to the successful close. He is the face of your company. And along with his professional expertise, he should also be aware of the importance of punctuality. No client wants to wait and so does the flight to the next appointment. It’s not enough for one to appear at the right time, though. One’s appearance should always be smart and trim. Unpolished shoes, worst of all, with mud flecks from that last cloudburst, are not a convincing sales argument. To get to the point: A travel alarm and shoe care set belong to the basic equipment

of any business trip. They are compact, light and have demonstrated their qualities in countless business trips. Since they come from TROIKA, they look so good that you don’t have to hide them anywhere. Quite the opposite.

All travel related items of TROIKA you find under:
http://www.troika.de/eng/produkte/liste.php?suchbegriff=travel&submit=SEARCH

OUR EARTH IS A BLUE PLANET

Sometimes we have to take a step back so that we can see what really matters. In the case of the Earth, it’s a lot of steps, many kilometres, to be honest. Only from space you can really see what colour our planet is – blue. Water is responsible for the extraordinary blue shimmer, coveringapproximately 70% of the Earth’s surface. Water makes life on Earth possible. The various climatic zones, from the jungle to the desert, from the equator to the poles, all have to thank water for their existence.

BLUE SKY = MOOD LIFTER

It’s not just water, seen from space, that’s blue. If you look up, you can see the beautiful blue sky. It’s the reflection of sunlight passing through the layers of our atmosphere that lends the sky its blue tone – sometimes gentle, sometimes  radiant. You can see that blue is all around us. It occurs much more frequently by nature than for example, red or yellow. No wonder, then, that so many people name it as their favourite colour.

BLUE IS THE FAVOURITE COLOUR OF GERMANS

In the world of colours, blue stands for balanced flow of energies, for harmony and steadiness. Blue inspires confidence through clarity. It creates breadth, space and new perspectives. It calms the spirit and fosters concentration. This improved concentration then produces new – even utopian – ideas. Blue remains as a cool colour that focuses on superior strategy. Last but not least, blue is almost always perceived as a pleasant colour. The many facets of this colour makes it a favourite topic in the psychology of colours and an important component of CI in businesses.

THE ROLE OF BLUE IN THE BUSINESS WORLD

In the context of CI, practically every company today has its own set of house colours. Colour is of great significance, since every colour sends out specific messages. Colour is one subtle means of evoking certain emotions which match the company and/or the product. TROIKA offers exclusive products in the most popular colours – as premium advertising additions to your product’s message.

INSPIRE CONFIDENCE IN YOUR CLIENTS WITH BLUE

Blue appears in many business areas. Two selected examples should demonstrate the positive effect ofthe colour blue. In the refrigerated aisle, dairy products are the ones that most commonly have blue packaging, which underscores the freshness of the product. If you take a closer look at other cooler and freezer products, you’ll find a high incidence of the colour blue. Once again, the emphasis is on cold, freshness, purity. Combined with green, blue appears to have an even closer connection to nature. Banks and insurance companies follow a wholly different strategy with the colour blue. For them, it foregrounds seriousness, confidence and  reliability in dealing with the rather abstract topic of money.

HAVE A BLUE MONDAY

Who would have thought–there’s a historical origin of the phrase “blue Monday” that has nothing to do with our modern “blue” in the depressive sense. In the Middle Ages, indigo dyers would dye their fabrics on Fridays. The dying process relies on oxidation and requires several days to complete. When dying was done on Friday, one had to leave the fabric alone from Saturday through Monday and it was only on Tuesday that the oxidation process was completed and the fabric finally blue. Monday was necessarily a day off work.

All “blue-related” TROIKA products you find under:

http://www.troika.de/eng/produkte/liste.php?suchbegriff=blue&submit=SEARCH